1.职业着装
每一个人以自己特定身份出现的时候，都要想一想，是不是符合大家的期望。其实人们是并不在意服装本身的，人们深信的是服装的表现，这是内在的人格特征背后的支撑。也就是说，今天穿这样，绝非偶然，因为没有人逼他这样穿，他这样打扮，这样穿，一定背后有某种心理因素存在。
如果不符合期望可能就会存在形象风险。例如，在企业中，由于员工乱穿戴而对自己企业的形象造成不良影响等，所以有一些企业犹豫是不是该去对员工做服装规定，或者干脆规定大家要这么穿。可是，人有穿衣服的喜好自由，很不喜欢千篇一律，但是企业需要把形象风险的概念告诉所有的员工，每个员工都要有风险负担，也就是说，今天可以随便穿任何样子，但是如果穿得不像话，那要自己负责。
职业着装应注意整体和立体的职业形象，注重舒适、简洁、得体、便于走动。色彩不宜复杂，并应注意与发型、妆容、手袋、鞋子相统一。不宜咄咄逼人，干扰对方视线，甚至造成视觉压力。
How to Dress Like a Business Person
Men and women alike should choose tailored,neutral-tone suits for business.
Although business dress today is more casual than it was before 1960,there are still time-honored standards of“dressing for success”.Whether already in the workforce or preparing for an upcoming job interview,professionals should present an image of proper business attire and feel confident with their appearance.Create a polished and non-distracting look with a sleek hairstyle,tailored clothing,and conservative accessories to help you stay on top in today's business world.
Instructions
1 Select clothes that are tailored and well-fitting,in neutral shades,such as black,brown,khaki,or blue.Men should dress in business suits,with long-sleeve,button-down shirts,ties that are not too“loud”,and belts with unostentatious buckles.Women should opt for pant suits,tailored skirts,blouses,and blazers while avoiding skirts that are too short or have high slits.Both women and men should avoid flashy colors,fad styles,and clothes that are too tight or too baggy.Keep all clothing items clean and ironed to reflect a professional appearance.
2 Style hair in a clean-cut look.Men should wear their hair short and well-trimmed with a clean-shaven face or a well-manicured beard.Women should wear their hair pulled back or in an updo with makeup and lipstick in neutral tones.Avoid extreme styles,bright hair colors,overly ornate hair accessories or heavy makeup.
3 Choose shoes in shades such as brown,black,or navy blue.Men should wear leather,lace-up dress shoes or loafers.Women should choose closed-toe and closed-back dress heels or pumps and avoid strappy or open-toed shoes.Sneakers,flip-flops and clogs are never appropriate for business dress.
4 Customize business dress with accessories but select items that are conservative and not overly flashy.A watch and cufflinks are appropriate choices for men.Women should keep their jewelry simple,such as small earrings and a necklace,avoiding large,distracting or brightly-colored jewelry.Other options include scarves and handkerchiefs.
5 Carry a briefcase or shoulder bag to complete the business look.Briefcases come in a variety of styles and colors and are appropriate for both men and women to carry.Avoid bright colors or patterns and animal prints;choose instead a bag in black,brown,or other neutral shade.
符合社会期望值的着装要求
【表析】
针对上表，可以得到装扮不符社会期望值的表现有：想引人注意、欠缺常识、舒适至上、以自我为中心、不体谅他人、缺乏教养、想显示叛逆或独特性、模仿崇拜的偶像、没有恰当的服装，等等。而装扮如果不符合期望的话，会带来很负面的影响，要消除这些负面影响，就需要从社会期望值的层面去思考，去规划应该有的服装表现。
Activity1:True(T)or False(F).
1.Business dress today is more formal than it was before 1960.
2.Whether already in the workforce or preparing for a job interview,professionals should present an image of proper business attire and feel confident with their appearance.
3.When selecting clothes,both women and men should avoid flashy colors,fad styles,and clothes that are too tight or too baggy.
4.Women can choose extreme styles,bright hair colors,overly ornate hair accessories and heavy makeup in order to shine in the workplace.
5.When choosing dress shoes,women can choose open-toe and open-back dress heels or pumps.
6.When choosing accessories to customize business dress,you should select items that are conservative and not overly flashy.
2.男士服饰的选择与搭配
职业男士着装
西装颜色搭配
深色西服配浅色衬衫和鲜艳、中深色领带；中深色西服配浅色衬衫和深色领带；浅色西服配中深色衬衫和深色领带。
全身穿着限制在三种颜色之内，鞋子、皮带、公文包一个颜色。
商务便装基本要求
可不着西装上衣；可不打领带，但衬衣第一个扣子应解开；可穿质地好带领的T恤衫，不要透明或上面有字；可穿非运动类的便装皮鞋，不能穿运动鞋和布鞋；最好不穿牛仔裤。
Professional Attire for Men
In an increasingly casual world,it can be hard to know what constitutes professional attire.Certainly,what you wear in a law firm is always going to be different from what you might wear in an Internet design company.The good news for a confused guy is that certain basics remain the same,and you'll never go wrong in a well-cut business suit.
Make an Impression in Professional Attire
In the financial,legal and management arenas,the expectation for serious professional dress is as strong as it ever was.Young blood may come in,but they must don the suits,dress shirts and neckties worn in such firms for decades.Furthermore,a new hire should be excited to do just this.The old adage is that you dress for the job you want,not the job you have.As such,you want to go into an office looking ready to do serious work with serious clients.Everything counts,from your haircut to your shoes.Even when you are interviewed you want to make an investment in your appearance.Sure,there is no guarantee you'll get the job,but you should still wear a good suit and shoes.Like it or not,most people that wear professional attire for a living will know a cheap suit when they see it.No one expects you to come in wearing a tailored designer suit,but you should show you understand what real style is.Make an investment in one good suit;it will pay for itself before long.
Professional Attire:The Basics
Suits：
Suits,it goes without saying,are a must,whether or not you work in an office.They'll come in handy on many different occasions throughout your adult life,so it's good to have at least one or two crisp,single-breasted suits on hand.Look for styles with two buttons,and opt for colors that are classic—black is inherently timeless,while gray and navy also complete work wardrobes nicely.
Shirts：
You will need a shirt to wear with your suit,of course,but a basic dress shirt(or two)works in myriad other situations,too.Again,opt for neutrals—you can never go wrong with white or light blue.Faint pinstripes are also acceptable if you opt for a print.
Pants：
Pants are a necessary part of the equation,even if you own a couple of suits.Use these to mix and match with various blazers and dress shirts.Opt for a couple of dark pairs—black and charcoal are great—and at least a pair of khakis for spring and summer wear.
Ties：
Your tie should be simple and conservative in a good quality silk.You can show some flair with a nice vintage tie and matching handkerchief,but gauge your workplace carefully to be sure this is acceptable.Stick to classic patterns,as opposed to prints of animals or pin-up girls.
Activity2:True(T)or False(F).
1.Everyone will dress the same in different firms.
2.In the financial,legal and management arenas,you can dress casually.
3.As long as you make an investment in your appearance for the interview,you can get the job.
4.Black and navy are classic colors for suits.
5.When wearing shirts you will never go wrong with white,light blue or pink.
6.In order to impress others,the tie should be fashionable and flashy.
3.女士服饰的选择与搭配
职业女士着装
西服正装
套裙
老年女士可以穿平于或者低于膝盖的裙子；在职的女士穿在膝盖以上三到六公分长的裙子可以表现出女士干净、利落和优雅的感觉；女士西服套裙的开叉在什么位置并不重要，前开、后开和侧面开都可以。
鞋袜
长筒袜首选肉色，其次是黑色。冬天穿不透明的保暖丝袜，夏天穿透明的丝袜。职业女士穿正装的时候，千万不要穿带网眼儿的丝袜。高跟鞋五公分。粗跟和细跟之间，最好选择细跟。
三件首饰，戒指、耳环和项链。白色系列，比如珍珠、白金、白银、水晶和钻石。同一系列更能体现品位。
手表
正装手表是钢表壳，造型中规中矩、富有女士色彩。
手提包
正式场合以提公文包的方式提着自己的包，不要背在肩上。特别高级的休闲包，也是以皮包和公文包的方式提着比较好。至于包的大小和式样，以在视觉上不太夸张为宜。
Professional Attire for Women(www.daowen.com)
Business professional attire is the most conservative type of business wear.It's what you'll be expected to wear in the office if you work in accounting,finance,or other conservative industries.For women,this means a business suit or pant suit,or dress and jacket.For men,professional dress means a business suit or a blazer,dress pants and a tie.
Remember:it's always better to be over dressed than under dressed.
Suits:
Suits are always a safe bet when dressing for a business professional environment.Pant suits or skirt suits are both acceptable.Well-tailored suits in conservative colors/prints are best(black,navy blue,and brown).
Pants/skirts:
Women can wear casual pants or skirts.Neither should be tight.Fabrics should be crisp;colors should generally be solid;navy,black,gray,brown and khaki are always safe bets.For the most business-like appearance,pants should be creased and tailored;neither extreme of tight or flowing.If you are pursuing a conservative industry and are in doubt,observe well-dressed women in your industry on the job,at career fairs,at information sessions,or consult your career coach.
Skirt length and slits:
Your skirt should come at least to your knees while you are standing.While you are seated,your thighs should be covered.If your skirt comes to just below the knee,a slit to just above the knee might be acceptable.A very long skirt should not be slit to above the knee.Generally slits in the center back of a skirt—to facilitate walking a stair climbing—are acceptable.Slits to facilitate a view of your legs are not appropriate for business purposes.Slips should not be visible.
Jackets:
A jacket should always be a part of your business professional wardrobe.Be sure it has a tailored fit in a conservative color/print.If you are wearing a long sleeved shirt underneath,the jacket sleeve should hit the wrist just above the long sleeve so you can see the shirt sleeve peek out just a bit.
Shirts:
Wear tailored shirts or blouses in cotton,silk for a blend.Fit should not be tight.Cleavage is not appropriate to business and job search occasions.No sweaters should be worn for business professional occasions.
Jewelry/accessories:
Keep your watch and jewelry choices simple and leaning toward conservative.Avoid extremes of style and color.If your industry is creative,you may have more flexibility than someone pursuing a conservative industry.
Cosmetics:
Keep makeup conservative and natural looking.A little is usually better than none for a polished look.Nails should be clean and well groomed.Avoid extremes of nail length and polish color,especially in conservative industries.
Shoes:
Should be leather or fabric/microfiber.Appropriate colors are black,navy,brown,tan,taupe(to coordinate with your other attire and accessories).For the most conservative look,toes should be covered.Excessive straps and spike heels are not appropriate.Chunky heels and platforms are not appropriate.Your choices reflect your judgment.Make certain you can walk comfortably in your shoes.
Hose:
Not essential for business casual,but are recommended if your skirt is knee length(rather than calf length)and in more formal environments such as hotels.Climate and weather can be a factor.Hose may not be expected in hot climates/weather and in less conservative industries.Hose may be expected in more conservative industries.
Purse/bag:
If you carry a purse,keep it simple,or carry a small briefcase or business-like tote bag in place of a purse.A structured bag tends to look more professional than something soft or floppy.Purse/bag color should coordinate with your shoes if possible.Backpacks should not be a part of your wardrobe in any situation.Please leave then in your locker,home or in the car.
Activity 3:Discuss the following question with your partner.
Can you make a list of things that a woman's business wardrobe needs according to the passage?
4.不同场合的不同着装
面试着装的基本要求
成功的面试穿着与最得体的8秒中第一印象，是考察你是不是专业人员及能否胜任所应聘职位的重要因素。这里向你介绍的是“应付面试时的一些经济而又简单和时尚的方法”，掌握并运用它们，使衣着成为你面试成功的神秘武器。当前，世界经济呈缓慢增长，失业率仍在上升，每个职位都有诸多的应聘者，雇佣者则占据着优势，面试中的每一个细节，都有可能对你应聘成功与否产生重大的影响。
面试第一印象与第一着装
颜色：黑、灰、白、米色，深咖啡，海军蓝。尤其是黑色，显得干练，并可以与任何颜色搭配。总之选择单色、中性色，易搭配，不会出错。
款式：裁剪精良，线条简洁，从每一片裁剪中，可以体现你的品位所在，增加别人对你的信任度。
充满生气的白色衬衣
白衬衣让人看上去聪明，且能提升一个人的气质。选一件与你西装的领形相吻合的白衬衣，即便脱去西装，仍然能显示出你的干练、自信、有效率。
裤着裤鞋，裙着裙鞋
着裙装显示出女性的阴柔之美。选裙装时要能够展露出你腿部线条的美丽和身体曲线的流畅与稳健。长丝袜的颜色一定要接近或比腿的肤色深，或选透明的黑色，这会使你的腿显得修长（尤其是小腿粗的人着黑色效果极佳）。但要切记：袜子的颜色不能深于鞋的颜色。与裙装相配的皮鞋，应是浅口尖头的船鞋。
西裤装所传达给人的信息是自信、有经验、现代感的，除了合身，长度必须盖过脚背。最好是穿上裤子去配鞋，因为鞋永远是要搭配裤子的，且带盖的皮鞋只适合裤装。
How to Dress Professionally for Different Occasions
Dressing professionally is a part of corporate lifestyle,which you have to adopt even if you are not keen to dress formally in your routine life.You can spend hours and hours in advocating casual dressing as an attribute of being yourself,but the fact remains that your appearance does matter and your attire plays an important role in your overall appearance.If nothing else,it shows how enthusiastic you are about the job;a casual or sporty dress can represent you as someone who doesn't take his/her job seriously.Needless to say,such flippancy means no job(if you are dressed up badly in an interview),or no promotion(if you don't get dressed professionally in the workplace).Call it the narrow-mindedness or unfairness of the people,but this is the corporate world for you.
Have you not heard the phrase“when in Rome,do as the Romans do”?Similarly,corporate life has its own culture and you need to acclimatize with it.Let's have a look at some suggestions on how to get dressed for different business occasions.
Interviews
Whether you should wear a suit for the interview or not,depends on the job you will be interviewed for,but in many cases it is the safest and the least fussy option available.However,a clean,long sleeved shirt with black or navy pants can also do the job.Do not try to give a youthful impression by dressing overly casual,as it's not going to impress the interviewer in most situations.You can skip the tie,if you think being too formal is unnecessary.Avoid jeans,collarless shirts or sneakers for the interview,same rules apply to both interviewer and the interviewee.
Office or Workplace
Once you have got the job,you can easily ask about(or just observe)the dress code at workplace and follow that.However,being a greenhorn you should be a little more careful than those senior ones.If you see them wearing casual stuff,doesn't mean you have got the license to put on street wear next week.
Business Meetings
There are various types of business meetings,for example,a meeting within your workplace;or you may be meeting with a client in their office or at a restaurant;then there are those events when people are looking to network with potential clients or partners.All of these business meetings require different attires,such as formal,informal,semi-formal or casual(for events like business cocktail parties).
Activity 4:Reading comprehension(choose the best answer to each question according to the passage).
1._________can represent you as someone who doesn't take his/her job seriously.
A.A casual or sporty dress
B.Wearing formal dresses
C.A tidy suit
D.Getting dressed professionally
2.What kind of dress is suitable for the interview according to the passage?
A.sneakers
B.a clean,long sleeved shirt with black or navy pants
C.jeans
D.collarless shirts
3.This passage offers some suggestions on how to dress professionally for some occasions,including___________.
A.interviews and business meetings
B.office or workplace
C.both A and B
D.dating
4.Which of the following statements is TRUE according to the passage?
A.Your attire and your appearance doesn't play an important role in your business world because inner beauty is more important.
B.Once you have got the job,you can easily ask about(or just observe)the dress code at workplace and follow that.
C.If you see senior ones wearing casual stuff,you can put on street wear next week.
D.All business meetings require formal attires.
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