Public relations are the practice of managing the spread of information between an individual or an organization and the public.

翻译：公共关系是指在个体、组织和公共三者之间管理信息传播的行为。

Crisis management has been defined as a set of factors designed to combat crises and to lessen the actual damages inflicted.

翻译：危机管理是指通过一系列设计的因素去消除危机，尽量减少危机的伤害。

常见词组：

负面信息negative information

传播方式the mode of transmission

动态过程dynamic process

潜伏期the incubation period

加剧期the increase period

爆发期the outbreak period

消除期the eliminate period

利益相关体stakeholders

危机管理crisis management

加强企业声誉的管理strengthen the management of enterprise reputation(www.daowen.com)

孕育企业文化的特性give birth to the characteristic of enterprise culture

构建企业风险规避机制build enterprise risk aversion mechanism

培养领导的危机处理能力develop leadership ability of handling crisis

建立危机处理应急预案establishing the crisis management plan

总结模板：

I’m very glad to discuss the case with all of you today.

In this information age,the public relations crisis has some new trends：the new medium,say Twitter,Blogging,Micro Blog,Google Plus,accelerates the diffusion of the “bad news” and a crisis now has more obvious Domino Effects on enterprises.

For these reasons,I think corporations need a reliable,rapid and sensitive early warning system to help them preventing,slow-downing,reacting to,and recovering from a crisis.Through distribution channel control,media diffusion control,legal approach,and brand strategy they minimize the impacts the crisis brings to the corporation.

Today,crisis management (crisis public relations) is the required course of business survival.

That’s all,thank you.

模板翻译：

在网络时代，危机公关出现了若干新趋势：新型媒体的出现加快了危机转播的速度；危机的“多米诺骨牌”效应日益显著。

正是由于这些原因，企业就需要一个可靠的、迅速而敏感的预警系统进行危机公关的预防、减缓、反应、善后；然后，通过策略进行媒体传播公关、订立危机公关渠道控制策略、危机公关法律策略、品牌战略等把危机控制在最小的范围内。

总之，危机管理（危机公关），是今天企业生存的必修课。