理论教育 品牌建设:如何提升企业形象?

品牌建设:如何提升企业形象?

时间:2023-06-03 理论教育 版权反馈
【摘要】:Proper branding can not only increase the sales of one product,but also the sales of other products associated with that brand.翻译:良好的品牌形象不仅仅能够提升一种产品的销量,同时还能够提升其他关联品牌产品的销售。Careful brand management seeks to make the product or services relevant to the target audience.翻译:细致的品牌管理应努力将产品或者服务与目标受众相关联。随着人们生活水平的提高,品牌的重要性越来越突出。我建议公司管理层注重现代科学管理和品牌建设,不断提升服务质量,满足客户需求,超越客户期望。

品牌建设:如何提升企业形象?

Proper branding can not only increase the sales of one product,but also the sales of other products associated with that brand.

翻译:良好的品牌形象不仅仅能够提升一种产品的销量,同时还能够提升其他关联品牌产品的销售

Careful brand management seeks to make the product or services relevant to the target audience.

翻译:细致的品牌管理应努力将产品或者服务与目标受众相关联。

常见词组:

品牌忠诚度brand loyalty

理性因素rational factors

感性因素emotional factors

品牌延伸战略brand extension strategy

专业化延伸specialized extension

一体化延伸integral extension(www.daowen.com)

总结模板:

Under the market economy,brand has become an important tool for enterprises to capture the market.With the improvement of people’s living standards,brand is becoming more important.

Brand stands for value,status,quality,commitment,and some high-added value beyond words.In the 21st century,the end of market competition is now consumer market competition.What consumers cherish most is brand,so the ultimate market competition will turn into brand competition.Therefore,marketing in the future is in fact the competition of intangible brand value that is beyond national boundaries.Owning brand value means owning capital for competition.

In the era of economic globalization,××× Company has to emphasize brand strategy in a strategic way if they want to survive in a global competition.

I would like to suggest the senior leadership team to focus on modern scientific management and brandbuilding to improve service quality,satisfy customers’needs and exceed customers’ expectations.

模板翻译:

在市场经济的时代,品牌已成为企业占领市场的重要工具。随着人们生活水平的提高,品牌的重要性越来越突出。

品牌,代表着价值、地位、品质、承诺,还有更多的难以言喻的高附加值。进入21世纪,市场竞争的终极是消费市场的竞争,而在消费市场上,消费者最注重的将是品牌,最终的市场竞争将会演变成品牌竞争,所以未来的市场营销是跨越国界的、无形的品牌资产的竞争,拥有了品牌资产,就等于拥有了竞争的资本。

在经济全球化的今天,×××公司要在全球范围的竞争中生存下去,必须在战略的高度上重视品牌战略。

我建议公司管理层注重现代科学管理和品牌建设,不断提升服务质量,满足客户需求,超越客户期望。

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