Positioning may refer to the position a business has chosen to carry out their marketing and business objectives.

翻译：企业选择一个细分市场或者商业目标的过程被称为定位。

Positioning is difficult to measure in a sense that customers’ perception of a product may not have been tested on quantitative measures.

翻译：市场定位很难被具体衡量，通常体现为客户对产品的潜在感觉，而不能通过具体的定量测量手段判定。

常见词组：

生理需求physiological needs

安全需求security needs

社会需求social demand

尊重需求respect demand

自我价值实现self-value realization

市场细分market segmentation(www.daowen.com)

目标市场market targeting

市场定位market positioning

地理细分geographic segmentation

人口细分demographic segmentation

心理细分psychological segmentation

行为细分behavior subdivision

无差异市场营销undifferentiated marketing

密集性市场营销intensive marketing

差异性市场营销differentiated marketing

核心竞争力core competitiveness