A business strategy is a high level plan to achieve one or more goals under conditions of uncertainty for the company.
翻译:经营战略对于一个企业而言,是通过较高层面的计划,在一些不确定的条件影响下,去实现企业的一个或者多个目标的行为。
A Business Strategy generally involves goal settings,action plans and resources mobilization to match the execution.
翻译:经营战略通常涉及如何设定目标,如何设定达到目标的步骤和如何调动资源来匹配具体的执行。
Strategy is important because the resources available to achieve these goals are usually limited.
翻译:战略之所以重要,是因为实现目标的过程中资源往往都是紧缺的。
常见词组:
企业愿景enterprise vision
稳定战略stable strategy
发展战略development strategy
收缩战略contraction strategy
垂直一体化战略vertical integration strategy
水平一体化战略horizontal integration strategy
多元化经营战略diversification strategy
竞争战略competition strategy
发展战略development strategy
技术开发战略technology development strategy
市场营销战略marketing strategy
信息化战略information strategy
人才战略talent strategy
总成本领先战略overall cost leadership strategy
差异化战略differentiation strategy
集中化战略focus strategy
市场垄断者market monopoly
市场挑战者market challenger(www.daowen.com)
市场补隙者market gap makers
市场跟随者market follower
导入期introductory stage
成长期growth stage
成熟期maturity stage
衰退期decline stage
总结模板:
In this case,we can see ××× Company is still in the developing / stability / decline stage.
The strategy should adapt to the current situation.The company needs to pay more attention to production improvement / positioning / diversification strategy /specialized operations / localization strategy / global strategy/ process efficiency / management / cost saving.
In order to meet the challenge from the changing market environment,I would like to provide several suggestions:
Firstly,emphasize innovation as a whole in the research & development,management,marketing,system ;
Secondly,carry out brand-building or brandextending strategy,to build and utilize prime value of ××brand.
Thirdly,focus on modern scientific management to improve service quality,satisfy customers’ needs and exceed customers’ expectations.
That’s all.Thanks.
模板翻译:
在这个案例中,我们可以看到,×××公司正处于发展/稳定/衰退阶段。
在竞争日益激烈的条件下,公司要尽快适应市场环境发生的重大转变,充分发挥自己的优势,在新形势下发展和壮大自己。
公司战略必须适应现状。公司需要更多关注产品提升 / 定位 / 多元化战略 / 专业化战略 / 本地化战略 / 全球战略 / 工作效率 / 管理/低成本。
为迎接市场的挑战,我有几项建议:
1.重视研发、管理、营销体系的整体创新;
2.实施品牌延伸策略,建设和利用××品牌;
3.注重现代科学管理,不断提升服务质量,满足客户需求,超越客户期望。
请读者注意,这个模板相当的“百搭”,几乎和所有案例都可以实现关联。
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