甘长银

（重庆三峡学院外国语学院，重庆万州404000）

摘 要：后现代的两大根本特征使后现代主义商业文化也具有了浓厚的不确定性和内在性的特点。在不确定性的文化平台上，商务交际语言具有模糊性和包容性的特点，而在内在适应性的文化平台上商务语言具有情感性特点。除此之外，由于商品化的逻辑浸渍到人们的思维，后现代文化还具有商品性特征，它使语言交际行为类似于商品交换。

关键词：后现代语境；商务语言；特征；不确定性；情感性；商品化

作者简介：甘长银，重庆三峡学院教授，硕士生导师，研究方向：语言文化哲学，商务英语教学。

Characteristics of Business Communicative Language in Postmodernist Context: Indeterminacy, Emotionality and Commercialization(www.daowen.com)

GAN Changyin

(Faculty of Foreign Languages, Chongqing Three Gorges University,Wanzhou, Chongqing 404000, China)

Abstract: Postmodernist culture has very strong characteristics of indeterminacy and inherent adaptability owing to the two essential features of postmodern times: indeterminacy and immanency.Business communicative language is characterized by ambiguity on the platform of cultural indeterminacy, inclusivity, etc.and by emotionality on the platform of cultural immanency.Besides,postmodernist culture has the characteristic of commercialization as it is soaked in postmodernist thinking, which makes business discourse communication similar to commodity exchange.

Key words: postmodernist context; business communicative language; features; indeterminacy;emotionality; commercialization